There’s a common view that beauty is reserved for the young. That it doesn’t last. Perhaps it is my upbringing in the Swedish forest, playing among the wild, ancient trees, but I believe the opposite — that beauty permitted to age eventually will turn the object into a treasure.

Starting my own brand, Ingridsdotter, I want to create the best conditions to accomplish such gems. I want the material to be treated with respect and the people making the pieces to get the recognition they deserve. I want each fibre and flake to hold through better and worse and the object to be so dearly loved that the owner never wants to let it go. With this ambition as the common indispensable ground, my aim is to offer a most picky selected variety of interior, design and apparel.